Office Depot

Based in the US, Office Depot Inc. is the world’s leading supplier of office products and services, generating annual revenues of over USD15 billion and employing over 52,000 people. The corporation is a leader in every distribution channel - from retail stores and contract delivery to catalogues and e-commerce.

René Crins, Office Depot’s European Projects Director, is responsible for all European online and offline marketing activities, he is also responsible for the development of  new destinations and  strategic partnerships such as the partnership with Spring Global Mail.

Spring Global Mail specialises in cross border mail distribution offering new levels of expertise  to businesses with the need  to deliver mail from one country to another. The Spring joint venture was formed in 2001 and is now owned by two of the largest postal organisations in the world; TNT Post (Netherlands) and Royal Mail (UK)., It has grown to become one of the largest independent cross-border mail distribution companies in the world.

At the very beginning of the joint venture, Office Depot Inc. became a customer of Spring Global Mail. The relationship  started with the mail handling activities for the Netherlands and over time grew into a partnership where now Spring handles all catalogue and invoice activities for 11 destinations across Europe.

“Improving the efficiency of suppliers across the supply chain is a key part of our strategy. Spring use their extensive knowledge of the international postal market to create effective distribution solutions for  each of the European countries in which Office Depot are active. Spring’s ability to provide tailored solutions rather than off-the-shelf-products is one of the key reasons why we have entrusted Spring”, says René.

Office Depot Inc. regularly sends out catalogues, and therefore it is key that the catalogues reach customers on a specific date. If a catalogue does not reach the customer in time or is wrongly delivered, it can have an impact on the total communication strategy. René continues, “We know that with Spring our international mail will be delivered on the right date and at the right location.”

Mail Order companies, or Direct Business companies as René likes to refer to them, value timely and correct delivery of their products and distribution of their international mail. The actual delivery of the ordered product is key in customer satisfaction, and timely delivery of catalogues is key in the success of the sales promotion strategy. Therefore, companies in this business look for a reliable and skilled partner that completes their business model, contributes in improving customer satisfaction, and that provide cost effective distribution solutions.

“Our partnership  with Spring has evolved into a strategic partnership. Not just because Spring offer cost effective solutions, but also because we perceive  them as the perfect one-stop-shop: a professional Account Team lead by a dedicated Account Manager who has firsthand knowledge and experience on international regulations, products, general market information, and who has an extensive network.”

Would you like to find out how Spring can help you to improve your international mail activities, then please contact us on  +31(0)20-500 8000 or request a sales call/visit.